Bob Gurnsey saw the potential that this new found game had after that first time they played as a group in 1981. Gurnsey had just lost his ski shop business and was in financial straits, but knew this paintball thing could be big. So he went to his closest friends Charles Gaines and Hayes Noel and asked them for financial backing to start a new company called the National Survival Game. Noel put up $20,000, and in addition to the startup money, paid Gurnsey $139 a week to work on the project. Gaines went to work on the public relations side of things. In the meantime, articles about the first group game of paintball ran in Sports Illustrated and Sports Afield, creating a buzz that Gurnsey was sure would help things get started.